External / Public Forms

External forms are the public, prospect-facing intake forms you embed on your marketing site, contact pages, or post-ad landing pages. A prospect fills one out unattended, and within seconds you have a fully-formed lead in VerdictFlow with everything routed and ready to work.

What you can do

• Drag-and-drop builder — text, dropdowns, multi-select, file uploads, signatures, addresses, dates, phone, email, and more.
• Conditional logic — only show the injury-severity question if the case type is Personal Injury.
• Required fields and validation — make sure prospects can't submit without the info you actually need.
• Branded look — your logo, your colors, your fonts. Looks like your firm, not "a generic form."
• Custom thank-you pages — keep the prospect on your site or send them somewhere specific (a calendar booking link, a download, etc.).
• Captcha protection — built-in spam defenses for high-traffic firms.

Where you can put one

A single embed snippet works on every common platform:

• WordPress (with or without a builder plugin).
• Squarespace, Webflow, Wix.
• Your own custom marketing site.
• A hosted page on forms.verdictflow.com when you don't have a website to embed in (great for paid-ad landing pages or QR codes on print materials).

The hosted page option is the fastest path to your first form being live — you can copy a public URL the moment you publish.

How a submission becomes a lead

1. Prospect fills out the form on your site and clicks submit.
2. VerdictFlow creates a new lead record with the answers mapped to the right fields.
3. Lead source is set automatically to the form name, so your reports can show "Personal Injury Quiz" → 47 leads → 12 retained.
4. Marketing attribution (UTM parameters from the URL the prospect was on) is captured on the lead, ready for ROI reporting once that feature ships.
5. Phone-number dedupe: if the prospect's phone number matches an existing lead, the submission attaches to that lead instead of creating a duplicate.
6. Any automations tied to new lead fire — auto-acknowledgement email, intake task creation, auto-routing to a partner, etc.

The whole sequence usually takes under a second.

Building one

1. Open Forms in the sidebar.
2. Click + New Form and choose External / Public.
3. Add fields by dragging from the field palette.
4. For each field, set:
   • The label the prospect sees.
   • Whether it's required.
   • Which lead field the answer maps to (built-in or custom).
   • Any conditional logic that controls when it shows.
5. Style the look (logo, colors, button text) under the form's Branding tab.
6. Configure the thank-you page under Settings.
7. Click Publish.

After publishing, the form's Embed tab gives you the snippet to drop into your site, plus the public hosted URL.

Embedding on your site

Two ways:

• Snippet embed — copy the embed code and paste it into your site's HTML. The form renders inline, sized to the container.
• Direct link — link from a button or menu item to the form's public URL on forms.verdictflow.com. Lower-effort for non-technical site editors.

Either way, your branding follows the form.

Versioning and drafts

External forms are live the moment they're published. To make changes without disrupting your site:

1. Open the form and click Edit.
2. Make changes — they save as a draft automatically.
3. Click Preview to see what they'd look like to a prospect.
4. Click Publish to push the draft live.

Visitors continue to see the previous published version until you publish — no risk of breaking the form mid-edit.

What you'll see in reporting

Every external form has its own dashboard tile showing:

• Submission volume over time.
• Conversion — what percentage of submissions become qualified, retained, or settled.
• Source breakdown — when paired with UTM tags on your ad URLs, which campaigns drove the best leads.

Pair this with Reports to slice form performance against any other dimension — case type, geography, time of day, etc.

Spam, abuse, and rate limits

External forms are protected by:

• Captcha — turn on per-form for high-traffic forms.
• Per-IP rate limiting — prevents bots from hammering submissions.
• Field-level validation — phone numbers, emails, and addresses are validated before they hit your pipeline.

If a spam wave gets through anyway, you can pause the form (instantly stops accepting submissions) without losing it, then bulk-delete the spam leads from your pipeline.

Permissions

• Build / edit external forms — owners and admins.
• Submit an external form — anyone with the public URL (intentional).
• See submissions in VerdictFlow — anyone with access to the resulting leads.

Next steps

• Internal Intake Forms — the same builder, but for forms your team runs on the phone.
• Lead Pipeline — control which status new form leads land in.
• Automations — auto-respond to new submissions.